Matt McCambridge, CEO of Eden Health, recently joined a virtual panel during Commercial Observer’s Ignite forum. The panel, Designing Better Tenant Experiences Within Their Hybrid Workplace, was moderated by Tom Acitelli, a Deputy Editor at Commercial Observer, and featured Suzet McKinney, Principle, Director of Life Sciences, Sterling Bay.
According to a Commercial Observer poll of attendees, one of the top four factors, when it came to persuading employees to return to their workplaces, was health safety guarantees.
PHYSICAL AND MENTAL HEALTH IS MORE IMPORTANT THAN EVER.
“Physical therapy is really valuable and a huge benefit,” said McCambridge. “From a mental health standpoint, the pandemic has broken open a taboo. People are talking about it more, they understand that if anxiety or depression is being exacerbated by something, they can get help. These are [tenant-first services] that people find really valuable.”
ALLEVIATE FEARS WITH INCREASED ACCESS AND FLEXIBILITY
McCambridge relayed that the best way to soothe tenant concerns is to provide a flexible menu of healthcare options that can fit each individual’s specific circumstances. “Companies are really recognizing that they’re in the healthcare business now,” said McCambridge. “They’re responsible for employee safety and are going to be held accountable by employees, cities, and other regulators. Having access to information, to medical professionals, to mental health support is important to individuals returning back to buildings and workplaces.”
“As companies continue to try and work to attract new talent, they are being met with questions about health and safety standards and the ability to have a hybrid work environment,” said Suzet McKinney. “Talent is becoming increasingly concerned about what their employers are doing to ensure health and safety in the workplace.”
INCREASING LANDLORD DEMAND FOR ONSITE CARE
“We’ve seen an acceleration with regard to landlords — I think the pandemic has opened the floodgates,” said McCambridge. “Landlords are saying ‘I need to have healthcare.’ And healthcare at a worksite is a relatively small investment. If you have 1,000 or 1,500 square feet available, you can put a site there that can service your entire building.”
EDEN AND STERLING BAY ENTER A LONG-TERM PARTNERSHIP
“We’re bringing healthcare to a variety of Sterling Bay buildings,” said McCambridge. “We were looking to partner with somebody who was really forward with thinking about how they build their buildings. With the Eden model, tenants have access to primary care, mental health care, and physical therapy in the building and that’s going to follow employees home.”
Eden’s virtual care is accessible 24/7/365 to participating tenants at Sterling Bay’s buildings, allowing them and their families to access care that fits into their schedule.
“Sterling Bay is always endeavoring to make sure that we are delivering the best amenities to our tenants,” said McKinney. “This partnership between Sterling Bay and Eden Health enables employees to have a level of assurance that their families will also be considered in that [healthcare] model as well. With this increased focus on healthcare and safety within the workplace, I think our partnership with Eden Health is a perfect match.”
“Your tenants and their families have access to care no matter where they go, whether that’s home, on vacation, or on a business trip, we help the landlord always stay relevant to that individual, even in a remote working environment,” McCambridge continued.